© RD/ Kabik/ Retna Digital

© RD/ Kabik/ Retna Digital

Heiress Paris Hilton strutted her stuff Friday night (October 2) at the Hard Rock Hotel and Casino in Las Vegas to promote her new swimsuit and sunglasses lines.

The 28-year-old socialite looked radiant as she worked the catwalk for a crowd of partygoers, which included on-again boyfriend Doug Reinhardt.

Paris told Las Vegas Sun she’s very excited to have her own sunglasses line saying, “I’ve always loved wearing sunglasses since I was a little girl so it’s exciting to extend my brand even more and add sunglasses to it.”

“I have 16 different brands,” she said. “I do it everything, I do sunglasses, clothes, lingerie, purses, shoes, hair extensions, hair products, … I do bed sheets, I do scrap-booking, I do everything.”

Is she still keeping busy? Yes!

“Right now I’m just finishing my new album and starting to produce some TV shows and starting the new show, and (I’m about to) start another movie,” she said. “I’m very busy,”

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