Following his acclaimed Spring/Summer 2009 ready-to-wear show for Louis Vuitton, Marc Jacobs knew exactly who he wanted to embody the spirit of the season: Madonna should be the face of Louis Vuitton’s Spring/Summer fashion campaign.

The iconic pop star was photographed by her long-time creative collaborator Steven Meisel, the first time the influential fashion photographer has shot a campaign for Louis Vuitton. The chemistry between the two is evident as in a sepia-toned setting reminiscent of a Paris café in the Forties, with its zinc bar, bentwood chairs and air thick with smoke Madonna transforms into Marc Jacobs’ vision of the quintessential Parisienne, striking provocative poses in the season’s sexy short skirts, ethnic-inspired sandals and animal-print bangles. The first visuals show Madonna with the collection’s emblematic slouchy bags in Monogram canvas and Monogram-embossed leather.

“I wanted the campaign to be very bold, very sensual and very atmospheric. To carry off all these references and all this sophistication, we needed the ultimate performer and for me, that is Madonna,” says Marc Jacobs.

[LV]

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