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Every year, the stars come out in droves to Park City, Utah for the Sundance Film Festival — where each year it becomes less and less about the films and more and more about the parties and swag suites. For those that don’t know what “swag” means — it’s free sh*t — and the stars love every bit of it! MJ was (un)fortunately not there this year, but here’s a round up of where the stars were out and about all week:

Matthew McConaughey, Ron Livingston and Allison Janey came through the Samsung Galaxy Lounge at the Village At The Lift in Park City to learn about the newest Samsung devices. According to insiders, McConaughey’s not pigging out to gain back weight after dropping nearly 50 pounds for a film role. “Matthew is on a special diet to put on weight, He’s eating fish because it’s healthier.”

Julianne Moore, Naomi Watts and a very pregnant Kristen Bell were all spotted warming up at the McDonald’s McCafe Lodge.

“Extra” TV host Mario Lopez and Courtney Mazza were just some of the celebs that stopped by the Dove Color Care Salon to get pampered within the Talent Resources TR Gifting Suite.

KEEP READING FOR MORE STAR SIGHTINGS AT SUNDANCE!

From the Hamptons to Hollywood (and beyond)… where were the stars this week?

Bethenny Frankel was spotted at the Skinnygirl Cocktails Rock the House Party in the Big Apple. The Bravo reality star looked fab for the press at Drive In studios! Also there to enjoy the festivities were actresses Rachael Leigh Cook and “How To Think Like A Man” star Gabrielle Union.

Many famous faces took to Villa St. George for a party as part of the 65th Cannes Film Festival this week! Among those turning up at The IFP, Calvin Klein Collection $ euphoria Calvin Klein Celebration of Women In Film were Shailene Woodly, Jessica Chastain, Jada Pinkett Smith and Naomi Watts! Seems like a party… Chris Rock was also there bringing some more fun!

A roster of TV heavy hitters showed up at Lilium on Tuesday night for The Gersh Agency Upfronts party. Revenge star Josh Bowman dropped by sans girlfriend and co-star Emily VanCamp, but was thrilled to see his TV mom Madeleine Stowe. Chris Noth, Kyle MacLachlan, Heather Graham, John Slattery, Talia Balsam, Josh Radnor, Matt Czuchry, Scott Porter, Rachel Bilson, Jesse Metcalfe were also among the crowd and seemed to all be enjoying themselves at the star studded event.

That 70s Show co-stars Mila Kunis and Danny Masterson were spotted at NYC hotspot Beauty & Essex on May 14th celebrating two friends’ birthdays. Mila, a huge fan of ‘Chopped’, was excited to meet Chris Santos. After taking photos with Chris and a few fans, Mila and Danny enjoyed some of Beauty and Essex’s Box of Doughnuts and Butterscotch Pot de Crème!

Thursday’s IAC Internet Week Closing Party brought together the tech savvy and trendy. GIRLS’ Allison Williams and CollegeHumor cofounder Ricky Van Veen were in attendance in addition to funny man Will Arnett, who took over the stage to “guest DJ” but his email and facebook account kept interrupting him. VEEP’s Anna Chlumsky and Actor Tyrese sampled specialty cocktails in the Match.com Lounge and Wilmer Valderamma worked the crowd to promote his new YouTube projects.

KEEP READING FOR MORE STAR SIGHTINGS THIS WEEK…

PHOTO: Insider Images (Inset: Amanda Schwab/Starpix)

Wilmer Valderrama is in the Big Apple, y’all!

MicahJesse.com got a little one-on-one time with the actor in NYC’s Herald Square on Tuesday (June 21) while he played host to Stride Gum’s “Be Ridiculously Long Lasting” campaign kick-off. When we asked about the show that put Wilmer on the map, “That 70′s Show,” he couldn’t stop raving about co-star Mila Kunis!

“Mila is one of the most talented girls I know and I’m so proud of what she’s done…I mean when you look at what the whole “70’s” cast has done, its just amazing…from Ashton [Kutcher] to Topher [Grace] to Laura [Prepon] to Danny [Masterson]…” the actor told MJ at Tuesday’s Stride gum event. “Mila is a force of nature and she can’t be stopped!” he added.

Sounds like Wilmer has a bit of a crush! (Only teasing!)

Wilmer also chatted with us about his next big project, a flick called “Larry Crowne” starring Tom Hanks and Julia Roberts. He said it is “a movie that reminds us all about not only the hard times and what were going through today economically but…of hope and that spirit of re-invention and that second chance!”

Love that!

He added, “What I love about this movie is that it just inspires you to find that groove back; that no mater how many low blows you get, you got to get up and try again! And, at the same time, its just hilarious!”

SOLD! MJ can’t wait to see it! Check out “Larry Crowne” in theaters nationwide on Friday (July 1st)!