You’re probably thinking what the *&#^*&$* does a soda-flavored cupcake taste like!? Well let me tell you — Diet Pepsi hit the nail on the head with their limited-edition Baked By Melissa collabo, that debuted at New York Fashion Week just a few months ago.

Celebrity fans of Baked By Melissa include Kim Kardashian, Betsey Johnson, Kelly Ripa, Rosario Dawson, and Rachael Ray, just to name a few.

Check out this exclusive Micah Jesse interview with Baked by Melissa founder Melissa Ben-Ishay and head over to the Baked By Melissa site to order your own cupcakes!

You’ll fight for the last one, too.

With the help of Diet Pepsi, I set off backstage at Mercedes-Benz Fashion Week in search of fun, fizz, and flare… and find out how to take the designer looks from the runway into your wardrobe.

Take a look at the clip below, currently on the homepage of DietPepsi.com, featuring interviews with designers Vera Wang and Nanette Lepore, renowned fashion editor Derek Blasberg and actress Abigail Breslin.

Head on over to the all new DietPepsi.com

According to top style bloggers and editors, adding stripes to your wardrobe will certainly keep you “in style” this season!

You can get fashion tips like these, check out behind-the-scenes videos and enter for the chance to win exciting daily rewards, all adding a little “fizz” to your day, by checking out the all-new DietPepsi.com!

Starting today, October 22, there are style tips from top bloggers, fashion editors & television personalities like Bryan Boy, Derek Blasberg, Harley Viera-Newton & E! News correspondent Alicia Quarles & more at Mercedes-Benz Fashion Week in New York City.

But that’s not all — check out the site for fabulous daily prizes, including exclusive Diet Pepsi-inspired Baked by Melissa cupcakes, CoverGirl cosmetics, Rent the Runway gift cards and Spa Finder giveaways. Check it out daily to see if you are a winner!

Ummmmomg! Go go go!! What are you waiting for???

Micah Jesse Interviews Betsey Johnson

I’m used to interviewing celebs on the red carpet (and I love it of course!) but it has been soooo refreshing to get the opportunity to catch up with a different type of star — some of the fashion industry’s biggest designers — at Mercedes-Benz Fashion Week!

On day 5, me and the Diet Pepsi crew bring you with us backstage to even more of the hottest shows, including Betsey Johnson, Carolina Herrera and Reem Acra!

Have some fun with us and check out all the action and refreshing moments backstage with me and Diet Pepsi!

CLICK FOR MORE VIDEOS FROM THE DIET PEPSI REFRESH STUDIO AT MERCEDES-BENZ FASHION WEEK

WANT MORE MICAH? CLICK HERE TO CATCH UP ON MJ’S LATEST AND GREATEST! AND BE SURE TO FOLLOW @MICAHJESSE ON TWITTER!

Is my life real?!

I am totally beyond geeked to be working with Diet Pepsi as their on-air blogger correspondent at Mercedes-Benz Fashion Week!

With an all-access pass to the tents, Diet Pepsi is keeping everyone refreshed while having fun and catching up backstage with everyone from the designers themselves to the celebs who come to support!

Check out Day 4 highlights from the Tracy Reese and Custo Barcelona shows:

After the jump, check out highlights from Day 1, 2, and 3.

Check out some clips from Day 1 at Mercedes-Benz Fashion Week in NYC with me — and Diet Pepsi!

We stopped by the BCBG Max Azria and Richard Chai shows, bringing you all access with us to chat with the designers, and celebs and notables who attended, including “Extra” host Maria Menounos, supermodel Jessica White, Essie Weingarten of Essie Cosmetics, Erin Wasson and many more!

Thanks to the lovely folks at Bonobos for dressing me!

VIDEO: Check out “highlights” from Day 1:

Micah Jesse: New York Fashion Week Correspondent For Diet Pepsi!

I am sooooooooo excited to announce that I will be an on-air correspondent for Diet Pepsi, one of the official sponsors of Mercedes-Benz Fashion Week!!!!!!!!!

Joining the ranks of a list of celebrity fans and endorsers, including “Modern Family” star Sofia Vergara (Watch her newest Diet Pepsi commercial after the jump!), TV host Regis Philbin, supermodel Cindy Crawford, R&B legend Ray Charles, Gwen Stefani, and the judges of The X-Factor — Simon Cowell, Paula Abdul, former Pussycat Dolls frontwoman Nicole Scherzinger and Epic Records CEO L.A. Reid – I couldn’t be more excited to be on-the-scene, sharing with you all Fashion Week’s most “refreshing moments,” presented by Diet Pepsi.

I’ll be hanging out with fashionable people and celebs at the Jonathan Adler-designed Diet Pepsi Refresh Studio in the Grand Lobby at Lincoln Center, where Fashion Week guests will get to chance to relax and recharge.

I’ll be posting my celebrity interviews from the runway right here so be sure to keep checking back for more “Fresh Squeezed” juice from Micah Jesse!

Are you on Twitter? Follow me @MicahJesse for #sweeTweets from The City streets!