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Every year, the stars come out in droves to Park City, Utah for the Sundance Film Festival — where each year it becomes less and less about the films and more and more about the parties and swag suites. For those that don’t know what “swag” means — it’s free sh*t — and the stars love every bit of it! MJ was (un)fortunately not there this year, but here’s a round up of where the stars were out and about all week:

Matthew McConaughey, Ron Livingston and Allison Janey came through the Samsung Galaxy Lounge at the Village At The Lift in Park City to learn about the newest Samsung devices. According to insiders, McConaughey’s not pigging out to gain back weight after dropping nearly 50 pounds for a film role. “Matthew is on a special diet to put on weight, He’s eating fish because it’s healthier.”

Julianne Moore, Naomi Watts and a very pregnant Kristen Bell were all spotted warming up at the McDonald’s McCafe Lodge.

“Extra” TV host Mario Lopez and Courtney Mazza were just some of the celebs that stopped by the Dove Color Care Salon to get pampered within the Talent Resources TR Gifting Suite.

KEEP READING FOR MORE STAR SIGHTINGS AT SUNDANCE!

PHOTO: Seth Browarnik/WorldRedeye.com

On Thursday (June 16), stars came out to the historic Sunset Tower Hotel in L.A. for a fashionable cocktail party, celebrating the launch of Joseph Abboud’s new watch collection.

Hosted by Joseph Abboud and Esquire Magazine, the event featured complimentary “nitrogen sorbet cocktails” (whatever that means…) prepared by Top Chef’s Marcel Vigneron and featured music acts: Hugo (who performed an acoustic set) and Paul Sevigny (who DJ’ed throughout the evening).

The tight-door soiree was host to several celebs including Lincoln Lawyer’s Ryan Phillippe, Scream 4’s David Arquette, Brothers & Sisters’ Dave Annable and Odette Annable, True Blood’s Joe Manganiello and Nelsan Ellis, The Jonas Brother’s Kevin Jonas, 90210’s AnnaLynne McCord and Trevor Donovan, celebrity DJ Samantha Ronson, The Sopranos’ Jamie-Lynn Sigler, That 70’s Show’s Danny Masterson, Twilight’s Xavier Samuel and Alex Meraz, Vampire Diaries‘ Steven McQueen, Mad Men’s Rich Sommer, Teen Wolf’s Colton Haynes, Outlaws’ Jesse Bradford, Mad Love’s Geoff Stults, Friday Night Lights’ Grey Damon, model Amber Rose and chef Curtis Stone, among others.

Time out! If this star-studded event provides any insight to how hot (and haute!) the new watch collection will be… we’re all over it!