Michael Loccisano/Getty Images

Every year, the stars come out in droves to Park City, Utah for the Sundance Film Festival — where each year it becomes less and less about the films and more and more about the parties and swag suites. For those that don’t know what “swag” means — it’s free sh*t — and the stars love every bit of it! MJ was (un)fortunately not there this year, but here’s a round up of where the stars were out and about all week:

Matthew McConaughey, Ron Livingston and Allison Janey came through the Samsung Galaxy Lounge at the Village At The Lift in Park City to learn about the newest Samsung devices. According to insiders, McConaughey’s not pigging out to gain back weight after dropping nearly 50 pounds for a film role. “Matthew is on a special diet to put on weight, He’s eating fish because it’s healthier.”

Julianne Moore, Naomi Watts and a very pregnant Kristen Bell were all spotted warming up at the McDonald’s McCafe Lodge.

“Extra” TV host Mario Lopez and Courtney Mazza were just some of the celebs that stopped by the Dove Color Care Salon to get pampered within the Talent Resources TR Gifting Suite.

KEEP READING FOR MORE STAR SIGHTINGS AT SUNDANCE!

Beyonce Knowles, Gwyneth Paltrow, Jennifer Aniston, Michelle Williams, Reese Witherspoon, Kate Hudson, Cameron Diaz, Ellen DeGeneres, Julianne Moore, Chris Rock, Jamie Foxx, Olivia Munn, Selena Gomez, Paul Rudd, Jon Hamm, Jennifer Westfeldt, Will Ferrell, Sarah Silverman, Amy Poehler, Adam Scott, Rashida Jones, John Slattery, Jeremy Renner, Conan O’Brien, and others join together in the fight against gun control, in a new PSA for DemandaPlan.org.

The campaign, started by Mayors Against Illegal Guns, comes a week after the horrific massacre in Newtown and amid the polarizing debate rippling through the U.S. about gun violence and the Second Amendment.

Looking into the camera, they read through a list of some of the 31 similar attacks carried out in the US since Columbine in 1999.

‘Virginia Tech. Tucson. Aurora. Fort Hood. Oak Creek. Newtown. How many more?’ they ask. Watch the moving PSA here:

PHOTO: Marion Curtis/Starpix

Julianne Moore was spotted at the New York City premiere of “Game Change.” The actress looked stunning supporting her latest film wearing a black and white gown to the event held at the Ziegfeld Theatre.

Natlie Portman and Benjamin Millepied were spotted at Il Covo restaurant this week enjoying a nice evening out. The Hollywood star and her man were joined by their 8-month-old son, Benjamin as they went to the Beverly Hills hot spot.

Gwyneth Paltrow was spotted at the Louis Vuitton/Marc Jacobs exhibition in Paris! Looking happy as always, she arrived at Les Arts Decoratifs as part of the Paris Fashion Week Autumn/Winter 2012 festivities.

It’s a family affair! Kate Hudson was spotted by her mom Goldie Hawn’s side helping out during the launch of her namesake foundation. Joined by fiance Matthew Bellamy, the actress looked amazing as she supported her mom, Goldie Hawn, at the at Annabels held kickoff of The Hawn Foundation.

She’s such a great wife! Khloe Kardashian was spotted supporting hubby Lamar Odom as his Dallas Mavericks took on the New York Knicks! She seemed to be enjoying the sporting event and was extremely happy after Lamars team won!

Katy Perry was spotted at the Miu Miu Ready-To-Wear Fall/Winter 2012 runway show in Paris this week! The songstress rocked a blue pony tail as she arrived at Conseil Economique as part of the Paris Fashion Week!

Kim Kardashian even looks good pumping gas! Kim K was spotted filling up the tank of her new Ferrari at Sherman Oaks looking gorgeous as always rockin’ some platform pumps!

FOR MORE STAR SIGHTINGS THIS WEEK, KEEP READING…

N.E.R.D. frontman Pharrell Williams and United Entertainment Group (UEG) CEO Jarrod Moses hosted the annual UEG Network Upfronts Party at NYC nigthclub Tenjune on Tuesday night (May 17).

He didn’t perform at the bash — but was in great spirits — chatting with friends and fans in the VIP section.

In other Pharrell news — the recording artist will join Julianne Moore and The Scissor Sisters as global celebrity ambassadors for skincare brand Kiehl’s new philanthropic initiative called Kiehl’s Gives, they will announce at their 160th birthday party apparently at their Third Avenue store in NYC.

Perfect — that’s super close to MJ Headquarters (MJHQ) — so we’ll be sure to be “on the scene” for y’all!

PHOTO: John Parra/GettyImages

Actress and mother of two, Julianne Moore, is lending her precious time to help Make a Clean Difference!

She starting with New York City’s PS 63, in partnership with PTO Today, an organization focused on filling un-met school needs through parent-teaching partnerships.

Bounty (the paper towel brand) has made a pledge to “provide clean, creative learning environments for children nationwide knowing that 94% of teachers believe students learn better in a clean classroom.” Yet roughly half of teachers admit their classroom is cleaned less frequently or thoroughly now than at the beginning of the year!

That is an abomination!!

As Julianne announced at today’s school clean up, “We Love Our School” Week will mobilize parent and community volunteers to clean up 1,000 schools and 2,500 classrooms nationwide.

For more  info on this program, Bounty’s Make a Clean Difference initiative, and to learn more about how to get your local school community involved, visit www.Facebook.com/Bounty!

The most Golden Globes of all. Well, I’m allowed to say that because it was my first. This experience alone could be a chapter in my documentary. Oh, where to begin?

On the morning of, I woke up from my suite at The Sofitel in Beverly Hills at 8:00 AM (thanks to a lovely wake-up call), excited (that’s an understatement) to pick-up my credentials for The Golden Globe Awards. [Huge thanks to Michael S. at SSA!]

A 10-minute taxi ride later, I arrived to The Beverly Hilton to what looked like an official FBI zone, with suited security personnel donning jet-black glasses, cautiously manning every corner of the building and the surrounding streets. “Hi. Good morning. Where do I check in?” I asked. They briskly showed me towards the media credentialing room, where I had my picture taken and was given my special laminated credential.

Rodeo Drive

I felt like a million bucks.

Upon leaving, my friend and I decided to take a morning stroll to Rodeo Drive to “window shop.” Really, it was my idea and a selfish excuse to revel in my own personal euphoria with no distractions. Here I was in the moment, a kid from Georgia with huge dreams…and the next, checking in at The Golden Globes. Totally surreal. The following 15 minutes I spent staring at my credential, only glancing up periodically to make sure I didn’t run into pole or anything.

Fast forward. Our so-called-”stroll” ended up lasting the rest of the morning and early afternoon, as we took an “adventure” around Los Angeles.

We must have walked 10 or 15 miles.

Starbucks

The weather was gorgeous and we didn’t have a plan so walking seemed like a fun idea. My friend and I kept looking at each other and said, “this is our exercise for the week.”

Well, no one. And I mean no one (other than, say, homeless people) walk the streets of Los Angeles, apparently.

How was I to know? I’m a New Yorker. We walk! And how was I to know that when you put your arm out to hail a taxi, they don’t do that in L.A.? (I’m aware of how silly I was for thinking L.A. was the West Coast New York. It is so very different.)

Approaching our, say, 15th mile, we started to get tired, so we made a “pit stop” at Starbucks for a cold bev, at which point my friend turns to me and exclaims, “I can’t believe you’re going to the Golden Globes! I’m so excited for you!!!”

This is when my world shattered…

CLICK “READ MORE” TO KEEP READING!