Every year, the stars come out in droves to Park City, Utah for the Sundance Film Festival — where each year it becomes less and less about the films and more and more about the parties and swag suites. For those that don’t know what “swag” means — it’s free sh*t — and the stars love every bit of it! MJ was (un)fortunately not there this year, but here’s a round up of where the stars were out and about all week:

Matthew McConaughey, Ron Livingston and Allison Janey came through the Samsung Galaxy Lounge at the Village At The Lift in Park City to learn about the newest Samsung devices. According to insiders, McConaughey’s not pigging out to gain back weight after dropping nearly 50 pounds for a film role. “Matthew is on a special diet to put on weight, He’s eating fish because it’s healthier.”

Julianne Moore, Naomi Watts and a very pregnant Kristen Bell were all spotted warming up at the McDonald’s McCafe Lodge.

“Extra” TV host Mario Lopez and Courtney Mazza were just some of the celebs that stopped by the Dove Color Care Salon to get pampered within the Talent Resources TR Gifting Suite.

KEEP READING FOR MORE STAR SIGHTINGS AT SUNDANCE!

On Wednesday night (July 25), actor/director Dax Shepard and his actress fiance Kristen Bell hosted the GenArt screening of their film, “Hit and Run” at New York’s Tribeca Cinemas.

A few lucky New York socials — including me! — scored an invite to see the flick and participate in a Q&A session following the film with Dax and Kristen.

The film, which also stars Bradley Cooper, Tom Arnold, Joy Bryant, Kristin Chenoweth, is about former getaway driver Charlie Bronson (Shepard) jeopardizing his Witness Protection Plan identity in order to help his girlfriend (Bell) get to Los Angeles. The feds and Charlie’s former gang chase them on the road.

One thing you’ll want to know about these real life lovebirds is they’re truly head-over-heels for one another and have the most incredible chemistry. More HOT SHOTS…after the jump!

What is… Sexy?

Victoria’s Secret, the brand that many would say defines “sexy,” has revealed their very own list of “What Is Sexy” and they celebrated with a big bash at Hollywood hot spot Mr. C Beverly Hills on Thursday night. Some of the Angels were there, of course, including Doutzen Kroes, Erin Heatherton, and Lindsay Ellingson as well as other celebs including Harvey Weinstein, Emma Roberts, Chord Overstreet, Ryan Philippe, Rumer Willis, Mena Suvari, Darren Criss, Evan Ross, Daisy Fuentes, and Joey Lawrence.

The Victoria’s Secret 2012 What Is Sexy? List honors this year’s sexiest Knockouts in Hollywood this Summer:

Sexiest Actress – Charlize Theron

Sexiest Legs – Stacy Keibler

Sexiest Bikini Body – Annalynne McCord

Sexiest Summer Style – Blake Lively

Sexiest Summer Hair – Ashley Benson

Sexiest Smile – Jessica Chastain

Sexiest Eyes – Jennifer Lawrence

Sexiest Lips – Amanda Seyfried

Sexiest Curves – Amber Heard

Sexiest Sense of Humor – Emma Stone

Sexiest TV Cast – Pretty Little Liars

Sexiest Mom – Beyonce

Sexiest Songstress – Britney Spears

Sexiest International Import – Diane Kruger

Sexiest Summer Glow – Olivia Wilde

Sexiest Cyber Star – Elin Kling from Stylebykling.com

Facebook Fan’s Choice: Sexiest Tweeter – Kristen Bell

Facebook Fan’s Choice: Sexiest Up and Coming Knockout – Elizabeth Olsen

Britney Spears tweeted her excitement: “So honored to be named by @VictoriasSecret on the #WhatIsSexy list! Have a great time tonight @mrcbeverlyhills!”

Do you AGREE or DISAGREE with their list? Who do you think should be on the “What Is Sexy?” list?

Sorry, y’all! We’re a little late with this one, but here’s where the stars were last week…

Debra Messing was joined by her fellow Smash cast members Angelica Huston, Will Chase, Jaime Cepero, and Raza Jaffrey at her Gotham magazine cover party at Beaumarchais presented by Voli Light Vodkas.

It was a family affair on Wednesday night at the LACOSTE Launch of their Women’s Spring/Summer 2012 Collection at the Sunset Tower in West Hollywood. Actress Malin Akerman brought her sister, Jennifer, as her guest while former New York Giant and Fox NFL Sunday analyst, Michael Strahan, attended with his wife Nicole Murphy. Other guests at the event included Jenna Elfman, Jesse Metcalfe and Revenge’s Christa B. Allen and Ashley Madekwe.

B.O.B and Pete Wentz were two of the many who attended the Hard Rock Hotels Present: “The Sound of Your Stay” Music Lounge and The Motorola Café. B.O.B even too the stage to deliver one of the hottest performances at SXSW!

Legendary Damon, Pretentious PR, Marquee and Remy Martin V presented “Studio 54” The Return of the King, Legendary Damon’s Birthday Celebration this week. The event, which was hosted at New York’s iconic Marquee nightclub. Guests enjoyed performances from Roc Nation songbird Bridget Kelly and United Kingdom Grammy Award winning singer Estelle while swaying to music provided by DJ’s Jimmy the Gent, Charlie Brown, Goldfinger, Kiss and MOS.

Kaley Cuoco hit SoulCycle in West Hollywood to get in a last minute work-out in before her very own cover party for Zooey Magazine at Bardot. Other guests helping celebrate Kaley’s big cover were Harry Shum Jr. and his Glee cast mate Vanessa Lengies. Harry was a BIG hit with the ladies, chatting and posing for lots of pictures with his admirers!

Skrillex was spotted backstage at the MTV Woodies at SXSW drinking TY KU Citrus Liqueur with Chiddy from Chiddy Bang while watching DJ Steve Aoki perform!

Uma Thurman was spotted enjoying a vacation with her family on a yacht off the coast of St. Barts, France this week! The “Kill Bill” actress looked like she was enjoying some time off by spending it with her mother and two children with former husband Ethan Hawke, daughter, Maya and son, Levon- and baby to come as she showed off her baby bump!

FOR MORE STAR SIGHTINGS THIS WEEK, KEEP READING…

Julianne Moore was spotted at the New York City premiere of “Game Change.” The actress looked stunning supporting her latest film wearing a black and white gown to the event held at the Ziegfeld Theatre.

Natlie Portman and Benjamin Millepied were spotted at Il Covo restaurant this week enjoying a nice evening out. The Hollywood star and her man were joined by their 8-month-old son, Benjamin as they went to the Beverly Hills hot spot.

Gwyneth Paltrow was spotted at the Louis Vuitton/Marc Jacobs exhibition in Paris! Looking happy as always, she arrived at Les Arts Decoratifs as part of the Paris Fashion Week Autumn/Winter 2012 festivities.

It’s a family affair! Kate Hudson was spotted by her mom Goldie Hawn’s side helping out during the launch of her namesake foundation. Joined by fiance Matthew Bellamy, the actress looked amazing as she supported her mom, Goldie Hawn, at the at Annabels held kickoff of The Hawn Foundation.

She’s such a great wife! Khloe Kardashian was spotted supporting hubby Lamar Odom as his Dallas Mavericks took on the New York Knicks! She seemed to be enjoying the sporting event and was extremely happy after Lamars team won!

Katy Perry was spotted at the Miu Miu Ready-To-Wear Fall/Winter 2012 runway show in Paris this week! The songstress rocked a blue pony tail as she arrived at Conseil Economique as part of the Paris Fashion Week!

Kim Kardashian even looks good pumping gas! Kim K was spotted filling up the tank of her new Ferrari at Sherman Oaks looking gorgeous as always rockin’ some platform pumps!

FOR MORE STAR SIGHTINGS THIS WEEK, KEEP READING…

I’m sooo excited to be heading to Park City, Utah for the 2012 Sundance Film Festival!

This weekend, celebrities will be all over town at premieres, screenings, gift and beauty lounges — and hanging out with me — at the Bertolli Meal Soup Chalet to show support for the “Ladles of Love program”, a great cause benefitting Feeding America.

We’ve been hearing whispers of lots of celebs roaming around town, including Catherine Zeta-Jones, Drake, Michael Cera, Lizzie Olsen, Rashida Jones, Will Ferrell, Kirsten Dunst, Jason Mraz, Mary J. Blige, Kate Bosworth, Lake Bell, Spike Lee, Kristen Bell, William H. Macy, Bradley Cooper, Zoe Saldana and many many more!

You can show your support, too, by heading to the Bertolli Facebook page, and clicking to help fill the interactive soup bowl on the “Ladles of Love” tab.

I’m going to be posting live video blogs all weekend long, so be sure to keep checking back to the site and, of course, follow me on Twitter @MicahJesse!

Watch my very first Sundance video blog…after the jump!

“I like nature. I also like sharing. Those are just things about me. I also like personal responsibility. It just helps me sleep easier at night. Those sort of collective ideas brought me to visit the Colorado River earlier this year,” actress Kristen Bell (and Neutrogena Naturals brand ambassador) told eventgoers on Monday night (Oct 10) at the The Nature Conservancy media cocktail event in NYC.

Kristen continued, “I had been willing to accept a water crisis or water issues on a global scale because it’s easier for me to understand — people not having a tap in third world countries. It’s very difficult for me to wrap my head around the fact that we have a domestic water issue.”

Watch Kristen‘s heartfelt speech in the video below and read the transcript…after the jump!