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Every year, the stars come out in droves to Park City, Utah for the Sundance Film Festival — where each year it becomes less and less about the films and more and more about the parties and swag suites. For those that don’t know what “swag” means — it’s free sh*t — and the stars love every bit of it! MJ was (un)fortunately not there this year, but here’s a round up of where the stars were out and about all week:

Matthew McConaughey, Ron Livingston and Allison Janey came through the Samsung Galaxy Lounge at the Village At The Lift in Park City to learn about the newest Samsung devices. According to insiders, McConaughey’s not pigging out to gain back weight after dropping nearly 50 pounds for a film role. “Matthew is on a special diet to put on weight, He’s eating fish because it’s healthier.”

Julianne Moore, Naomi Watts and a very pregnant Kristen Bell were all spotted warming up at the McDonald’s McCafe Lodge.

“Extra” TV host Mario Lopez and Courtney Mazza were just some of the celebs that stopped by the Dove Color Care Salon to get pampered within the Talent Resources TR Gifting Suite.

KEEP READING FOR MORE STAR SIGHTINGS AT SUNDANCE!

I’m sooo excited to be heading to Park City, Utah for the 2012 Sundance Film Festival!

This weekend, celebrities will be all over town at premieres, screenings, gift and beauty lounges — and hanging out with me — at the Bertolli Meal Soup Chalet to show support for the “Ladles of Love program”, a great cause benefitting Feeding America.

We’ve been hearing whispers of lots of celebs roaming around town, including Catherine Zeta-Jones, Drake, Michael Cera, Lizzie Olsen, Rashida Jones, Will Ferrell, Kirsten Dunst, Jason Mraz, Mary J. Blige, Kate Bosworth, Lake Bell, Spike Lee, Kristen Bell, William H. Macy, Bradley Cooper, Zoe Saldana and many many more!

You can show your support, too, by heading to the Bertolli Facebook page, and clicking to help fill the interactive soup bowl on the “Ladles of Love” tab.

I’m going to be posting live video blogs all weekend long, so be sure to keep checking back to the site and, of course, follow me on Twitter @MicahJesse!

Watch my very first Sundance video blog…after the jump!