dVb, the clothing line of Victoria Beckham, has been dropped by a string of high end U.S. clothing stores.
Fraser Ross, owner of Kitson, has blamed the Spice Girl’s constant refusal to do in-store appearances for the commercial failure of the jeans, which sell for over $200 a pair.
He says, “We asked her PR people so many times for her to appear but she didn’t. Celebrity lines are no different from an album or music tour. They have to be promoted to sell.”
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